The commune of Chamoson is home to 10% of all vineyards in Switzerland’s largest winegrowing region. It was therefore only natural to form a circle of wine lovers here. The term circle may not communicate the full spirit of the founders’ intentions, but Les Amis de la Fondation is nonetheless a key element in the long-term promotion of the appellation. Chamoson produces quality wines that are not well enough known, and although the region is magnificent, it lacks visibility. 

Les Amis de La Fondation does not target primarily wine professionals, but rather amateurs in the best sense of the term: those who have a passion for life and for wine.

In the face of rapidly changing consumer habits and the stress of modern life, people no longer take the time to talk or just casually chat together. In addition, recent scandals affecting the food industry have tarnished the image of consumable products and raised awareness about the importance of well-made authentic products.

Wine is an integral part of modern culture, and it is important to educate young people about the traditional values of drinking responsibly and eating well.

Defending and promoting the terroir of Chamoson

Les Amis de la Fondation aims to establish a convivial and friendly environment conducive to bringing together people who live in the same region or share common interests. The association is open to everyone and is intended to be a true circle of friends willing to serve as ambassadors for Chamoson.

Membership in Les Amis de la Fondation is a doorway to discovery about winegrowing, winemaking and gastronomy. Members have privileged access to the Foundation’s portal and receive a subscription to an e-bulletin that is currently published four times a year. The founders plan on adding other member benefits, many of which will be built around cultural events.

Members of Les Amis de la Fondation receive at least four invitations every year: